X4L has deployed its X4 Business Results (X4BR)
process within its customer base. X4BR is a disciplined set of
proven processes designed to deliver bottom line revenue and performance
results. X4BR provides a roadmap to:
Strategy
- Conduct focused market analysis
- Determine differentiated
solution/service offerings
- Prepare competitive analyses
- Determine sales and distribution
channels
- Develop sales and marketing strategic
plan
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Tactics
- Execute marketing campaigns
- Generate qualified opportunities
- Prepare call plans
- Execute sales calls
- Provide winning capture and proposal
management
- Achieve sales closure and sales goals
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Operational
Improvement
- Improve sales team win rate and
efficiencies
- Improve customer support processes,
including information technology and account management operations
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